Globalization Strategy of McDonald's Corporation

It also reported a rise of four percent in revenues, which stood at US$ 6.04 billion, backed by 6.1 % growth in same-store sales at the global level , while the comparable sales in the US grew by 3.4 %.

The history of McDonald's dates back to the late 1930s, when two brothers Richard McDonald (Richard) and Maurice McDonald (Maurice) started a hot dog stand in California.

In 1961, the McDonald brothers sold off their business to Raymond Kroc (Kroc), who was managing the franchise operations at McDonald's. The company reached new heights in terms of growth under Kroc's leadership.

Although most of the operations were standardized, the company also took the route of localization to gain acceptance in different countries.

Some of the localization strategies used included adding local items to its menu and deleting from it certain food items that were objectional in some places.

The company also undertook different marketing techniques in different countries and adjusted the pricing according to the prevailing economic conditions there. As of 2008, McDonald's was present in around 121 countries across the world...